Athena Advance

Designed for authors whose work addresses socio-political, economic, or environmental issues, Athena Advance is the public relations division of The Athena Advisors. We offer non-traditional public relations services to help new and established writers raise their profile and ensure their work reaches the widest audiences possible.

Services Include:

  • Public relations strategy development and implementation

    to find the right audiences for you and your work and secure public speaking engagements.

  • Management of public speaking enquiries

    including identifying, reaching out, and securing engagements, as well as helping with logistics and preparing key talking points and associated materials.

  • Creation of marketing collaterals

    including visually compelling one-pagers, pitch decks, presentations, business cards, and press packages.

  • Profile-raising outreach

    including reaching out to book reviewers, vendors, book clubs and voluntary organisations.

  • Publishing strategy development and implementation

    including preparing and submitting proposals to literary agents and publishers, or guidance to self-publish.

  • Social media strategy development, account management and content creation

    across multiple platforms to increase your digital presence.

  • Website development

    to tell your story to the right audiences.

    Outcomes Include:

    • Raising your profile as an author and recognised expert in your field of work.

    • Expanding your network and opportunities to talk about your book(s) and associated topics.

    • Increasing the visibility of your book(s) and associated work, leading to higher sales and further publicity opportunities.

    • Confidence and clarity over your publishing journey.

    • Increased time and capacity to focus on writing whilst we handle proposal submissions to literary agents and independent publishers.

    • Set of personalised collaterals that can be used for various purposes to support your career as an author.


        Agnes Kaposi–Author, Yellow Star-Red Star

        Pauline Campbell–Author,┬áRice & Peas and Fish & Chips

        3, 6, & 12 Month Bespoke Contracts Available

        For further information, including fees, please contact Laetitia Pancrazi, Executive Vice President and Director of Athena Advance,